1: Going to California
Made up my mind, make a new start I'm going to California with an aching in my heart — Led Zeppelin, Going to California “Decided” may be too generous a word. It suggests two calm adults sitting across from each other at a sensible table, perhaps with tea, making a thoughtful list of pros and cons. What actually happened was more like life dismantled itself around us piece by piece until California began to look less like a destination and more like the emergency exit. First came the closure of Rowdy Mermaid. Then came the end of Jamba’s role as CEO after the brand’s acquisition. Thirteen years of work, friendships, ambition, identity, and the deeply held belief that if you built something from nothing, surely something of it would remain. Very little remained. Then came inflation. A trip to the grocery store became an exercise in courage. Limes were a dollar. Avocados were five. Lettuce had apparently joined the luxury-goods market and was now ten dollars a head. Every grocery run...